Investigate the impact of the current democratization of innovation that is occuring through the growing interest and shared knowledge of how to make almost anything.

As the global economy heavily relies on the conceptualisation, creation, production, distribution and marketing of goods and objects from large companies and organisation all over the world, what happens when more and more individuall are just doing-it-themselves. They have an idea, a need, they build something to answer it, no distribution required and no marketing needed. [–if anything some marketing is done online through alternative medias and distribution is usually local only].

Is this the signs of possible new economic models based around ideas of local/global, sustainability and/or personalisation? How can this be applied towards a new model that challenges established norms of consumerism? How can this answer some social/economic issues in developping countries?

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