Investigate the impact of the current democratization of innovation that is occuring through the growing interest and shared knowledge of how to make almost anything.

As the global economy heavily relies on the conceptualisation, creation, production, distribution and marketing of goods and objects from large companies and organisation all over the world, what happens when more and more individuall are just doing-it-themselves. They have an idea, a need, they build something to answer it, no distribution required and no marketing needed. [–if anything some marketing is done online through alternative medias and distribution is usually local only].

Is this the signs of possible new economic models based around ideas of local/global, sustainability and/or personalisation? How can this be applied towards a new model that challenges established norms of consumerism? How can this answer some social/economic issues in developping countries?

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How can we design objects that reflect or answer more to our inner feelings, our “illegitimate needs”, our “unofficial narratives”? Can we use and create technologies that talk to our personalities and individual emotions without being obtrusive or inappropriately smart (like Microsoft word trying to fill in blanks for me….)?

Attempt to redesign objects of our everyday lives with enough personality that they answer or cater or at least acknowledge how we live and exist as humans?
Not life awareness objects, but life aware.
Not intelligent, but absurd.
Not complex systems, but simple and adoptable and easy.

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Travelling
A series of electronic devices that emulate issues of travelling and the presence of the rest of the world.
Where friendster and other social networking tool fail, travelling bring you the real experience of distance to your everyday life

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What technological design is lacking is a connection with life, it lacks in it’s refelection and expression of truly human emotions and expressions: we need to communicate and trade and progress and research but we also live with fears and pleasures, dreams and fantasies, obsessions and sorrows – and in this technology has mostly failed us, in giving back to us answers to our true humanity.

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* making the invisible visible
* making ugly things beautifull
(pragmatic things peotic)

Do-It-Yourself Electronic Crafts.
(Diyec)
Why do people create EAC?
1. fixing things
2. make things better
3. make new things
What can DIYEC allow us to do new?
1. personalize while keeping costs low
2. Multiply innovation
3. Fill in the need of “the long tail”
4. Alternate economic model